Many businesses that hire online reputation management companies to help them repair damage caused by negative online reviews often choose not to ask too many questions about how the miraculous improvement in their company’s online review ranking had occurred.
They do however need to be aware that in the UK, writing fake online reviews (or astroturfing, as this practice is commonly referred to) is illegal.
The Consumer Protection from Unfair Trading Regulations 2008 prohibits
- Read more at: Is it illegal under UK law to write fake online reviews?
By: Yair cohen